Greg Huntoon
I’m a design leader, design systems junkie, anthropologist, open ocean swimmer, and native Los Angeleno.
Bio
Design leader and advocate with 25+ years of experience building brand/UX/UI systems, research, and leading creative teams. Deep expertise in Figma and digital design ecosystems, specializing in bridging the gap between design and development teams. Proven ability to empower designers through training, community building, and design advocacy to foster a global design community.
I believe in helping people find the best in themselves, and do my best to carry that mission to all of my designers, producers, and co-workers. I believe in kindness and in building a culture and community of transparency, cooperation, and trust.
Highlights
- Leading design and strategy for Cedars-Sinai’s first AI-driven product, incorporating multi-agent LLMs to enhance patient care and streamline healthcare workflows.
- Spearheading the design of Cedars-Sinai’s first zero-to-one internal product, a specialty care companion platform aimed at improving patient care and streamlining hospital operations.
- Establishing and scaling the Catalyst Design System, creating design efficiencies that enable rapid product development and ensure consistency across digital healthcare solutions.
- Fyllo’s first design hire and helped on-board, mentor, and grow design team to 10+ in last year.
- Led the implementation and advocacy of design systems at Fyllo, conducting design token workshops and fostering cross-functional adoption to ensure scalability across product teams.
- At DEFY Media, built & scaled in-house agency from 1 to 15+ while directing identity concepts for 50+ shows & managing creative for 70+ weekly shows across 6 digital-first properties.
- Redesigned a top-performing DTC brand, GundryMD.com, in collaboration with Golden Hippo’s in-house team, resulting in a 10-20% increase in conversion rates.
- Overhauled branding for Beverly Hills Unified School District, including complete mascot redesigns for Beverly Hills High School and 5 middle/elementary schools.
- As Creative Director and employee #1 at (mt) Media Temple (in 2000), designed the (mt) logo, which remained in use for 22 years, until the brand was retired by GoDaddy. Was instrumental in developing the brand and strategy for the design community’s premier web host.
Experience
Cedars-Sinai
Lead Product Designer
Jun 1998 — Present
Fyllo
Head of Design (prev. DS Lead)
Mar 2020 — Sep 2022
DEFY Media
VP, Design
Oct 2009 — Feb 2018
Huntoon & Co.
UI/UX/Brand/Product Designer
Jun 1998 — Present
Skills / Services
Accessibility
Application Design
Art Direction
Brand Design
Budgeting
Creative Direction
Culture Mapping
Design Leadership
Application Design
Art Direction
Brand Design
Budgeting
Creative Direction
Culture Mapping
Design Leadership
Design Systems
E-Commerce
Ethnographic Research
Lean/Start-up UX
Mentoring
Planning
Prototyping
Software Design
E-Commerce
Ethnographic Research
Lean/Start-up UX
Mentoring
Planning
Prototyping
Software Design
Story Mapping
User Experience
User Research
Usability Testing
Visual Design
Web Design
Wireframing
User Experience
User Research
Usability Testing
Visual Design
Web Design
Wireframing