Pawning sites like Crowdspring, Bootb.com, GeniusRocket, Worth1000.com and 99designs off as “crowdsourcing design networks” is covering the wolf in sheep’s clothing. It’s one thing to run a design contest online – a true contest where there’s an objective, a prize or prizes, and most importantly a singularity of purpose.
It’s a completely different thing to build a contest factory that milks a large group of eager and hungry individuals for their best ideas with no promise of compensation. It, simply, is against design business ethics. This is spec work, plain and simple.
If you are a hungry designer, I promise, this will not keep you fed well. They say that they “pay cash for real work”, when in fact the client will pay a pre-determined amount of money (in other words, a budget set by someone who might have no clue what design budgets should be) to one (or more) winner(s). This is not “work”, this is a circus. This will not create a career for but a few people. Perhaps it’s a short means to an end for some people keeping food on the plate, but this it completely counter to the ethical guidelines for designers.
What these sites will do is drive the prices clients pay for design down, and allow companies to receive tons of unpaid-for design comps. Companies have an eager audience and can set low “prizes” for the winner, but are receiving tens if not hundreds of submissions – while they only own the winner’s concepts, do you think that they don’t take and incorporate other ideas they see in unselected submissions?
Hopefully you’re able to find work. Hopefully you don’t have to resort to throwing away great ideas for a chance to sit at the client’s table. I’m not judging anyone – times are tough and work is much more scarce than in years past – but I have little problem judging the companies who have the money to be paying proper rates and budgets to designers.
While the design contests will continue for sure, I hope that more designers take a long, hard look at their involvement in such practices. It runs counter to all of the groundwork designers have been laying for decades.
I pray the tides change, or who knows, in the future we all could be making our living through such competitions. With a bit of despair, I feel like I truly understand the feeling behind Murrow’s famous “Good night, and good luck.”